I helped develop the messaging strategy and landing page copy for an initiative designed to unlock stalled Tribal clean energy projects. This started with a core challenge: making sure that three fundamentally different audiences (investors, philanthropies, and Tribal Nations) saw themselves in the same story without the page feeling fractured.

The solution was building the narrative around the market gap itself — Tribal lands hold some of the nation's most abundant renewable resources yet receive less than 0.5% of philanthropic funding — a single, striking insight that gave each audience a different reason to care.